Listrak

Open Listrak and think in workflows, not channels. Start by connecting your commerce platform and point-of-sale data so purchase history, browsing signals, and preferences land in one profile. Add the site script to capture events like product views and cart updates. Import contacts, map custom fields, and set SMS consent rules so you can message compliantly from day one. Spin up a landing page or pop-up with an incentive to grow your list, and tag submissions by source to measure quality. Define lead scoring based on behaviors (views, clicks, purchases) and create baseline segments such as new subscribers, first-time buyers, and VIPs. With the foundation in place, you’re ready to automate.

Build your first lifecycle program around a high-impact moment: cart abandonment. Choose the cart event, set a smart delay, and lay out the path—email first, followed by text if no click. Branch for VIPs vs. bargain seekers, and swap content blocks dynamically (e.g., recommendations, low-inventory alerts, or single-use coupons). Add guardrails: frequency caps, quiet hours, and exit conditions after purchase. Use send-time optimization for batch steps, and predictive product blocks for relevance. Clone the framework for browse abandonment, new subscriber onboarding, post-purchase cross-sell, replenishment, and win-back. Each journey should declare a success metric (conversion, revenue per recipient) so performance is clear. more